Impaired Driving Campaigns

Impaired Driving Campaigns – Impaired Driving Campaigns are efforts taken by state and local governments, national traffic safety organizations, and law enforcement officials to increase awareness of the inherent dangers associated with driving under the influence of alcohol.

Drive Sober Or Get Pulled Over - NHTSA's Campaign Headquarters

Click It or Ticket - Campaign Website for Click It or Ticket

Arrive Alive - Canada's Arrive Alive Campaign

Eggs On Weed - Canada's Anti-Drugged Driving Campaign

Evaluation of Seven Publicized Enforcement Demonstration Programs to Reduce Impaired Driving: Georgia, Louisiana, Pennsylvania, Tennessee, Texas, Indiana, and Michigan, NHTSA (2008). Evidence for the effectiveness of sobriety checkpoints has encouraged the National Highway Traffic Safety Administration to promote their use by police departments throughout the country.  Although checkpoints increase the deterrence to impaired driving because they are more likely to attract public and media attention than traditional patrol enforcement activities, their effectiveness is still limited if they are not well publicized. Consequently, many communities using checkpoints in response to NHTSA’s campaign to increase driving while intoxicated (DWI) enforcement may not be experiencing the expected reductions in alcohol-related crashes because of inadequate publicity.

The 2006 National Labor Day Impaired Driving Enforcement Crackdown: Drunk Driving. Over the Limit. Under Arrest., NHTSA (2008). Case studies document recent efforts in eight states, demonstrating that states can achieve significant reduction in alcohol-related crashes when they engage in sustained high-visibility enforcement (Colorado, Connecticut, Georgia, Minnesota, Nevada, New Jersey, Tennessee, and West Virginia). Several of these states accomplished sizable decreases in alcohol-related deaths due to their programs. For example, Colorado had a 28% reduction in drivers over the .08 BAC limit during the five-year period from 2001 and West Virginia had an 18% decrease in alcohol-related fatalities 2002 through 2005.