Impaired Driving Campaigns

Impaired Driving Campaigns – Impaired Driving Campaigns are efforts taken by state and local governments, national traffic safety organizations, and law enforcement officials to increase awareness of the inherent dangers associated with driving under the influence of alcohol.

Stop Impaired Driving - NHTSA's Campaign Headquarters

Click It or Ticket - Campaign Website for Click It or Ticket

Arrive Alive - Canada's Arrive Alive Campaign

Eggs On Weed - Canada's Anti-Drugged Driving Campaign

Evaluation of Seven Publicized Enforcement Demonstration Programs to Reduce Impaired Driving: Georgia, Louisiana, Pennsylvania, Tennessee, Texas, Indiana, and Michigan, NHTSA, (2008). Evidence for the effectiveness of sobriety checkpoints has encouraged the National Highway Traffic Safety Administration to promote their use by police departments throughout the country.  Although checkpoints increase the deterrence to impaired driving because they are more likely to attract public and media attention than traditional patrol enforcement activities, their effectiveness is still limited if they are not well publicized. Consequently, many communities using checkpoints in response to NHTSA’s campaign to increase driving while intoxicated (DWI) enforcement may not be experiencing the expected reductions in alcohol-related crashes because of inadequate publicity.

The 2006 National Labor Day Impaired Driving Enforcement Crackdown: Drunk Driving. Over the Limit. Under Arrest. , NHTSA, (2008). Case studies document recent efforts in eight states, demonstrating that states can achieve significant reduction in alcohol-related crashes when they engage in sustained high-visibility enforcement (Colorado, Connecticut, Georgia, Minnesota, Nevada, New Jersey, Tennessee, and West Virginia). Several of these states accomplished sizable decreases in alcohol-related deaths due to their programs. For example, Colorado had a 28% reduction in drivers over the .08 BAC limit during the five-year period from 2001 and West Virginia had an 18% decrease in alcohol-related fatalities 2002 through 2005.

West Virginia’s Impaired Driving High-Visibility Enforcement Campaign, 2003-2005, NHTSA, (2007). West Virginia’s impaired driving high-visibility enforcement campaign for targeted counties was designed to reduce impaired driving and ultimately, alcohol-related crash fatalities. The campaign focused on increasing enforcement during holiday periods and on a sustained basis between holiday crackdowns and on increasing awareness of the enforcement using paid media.  DMV office surveys for targeted counties indicated that drivers heard the enforcement-based media messages and went through sobriety checkpoints more often.  The campaign also achieved its ultimate goal: significantly reducing the alcohol-related fatality trend in the targeted counties resulting in an estimated 18 lives saved over an 18-month period.

Evaluation of the National Impaired Driving High-Visibility Enforcement Campaign: 2003 - 2005, NHTSA, (2007). Between 2003 and 2005, the National Impaired Driving Crackdown Program demonstrated that a high-visibility impaired driving law enforcement program, supported by a paid and earned media campaign stressing law enforcement messages can reach the general public. In particular, efforts to reach young adult males who are at higher risk of being involved in alcohol-related crashes were successful.

Connecticut's 2003 Impaired Driving High-Visibility Enforcement Campaign, NHTSA, (2007). Connecticut’s impaired-driving high-visibility enforcement campaign represented the first time the state has expended such a substantial amount of money for both media and enforcement in its effort to reduce impaired driving and ultimately, alcohol-related crashes. The campaign focused on increasing awareness of the enforcement, especially during holiday periods, and on increasing the perceived risk of being stopped if a driver had been drinking.  The campaign also achieved its ultimate goal: significantly reducing the alcohol-related fatality trend for the state and for men 21 to 34 years old. The reduction in alcohol-related fatalities involving men 21 to 34 resulted in saving an estimated 28 lives and the reduction in the overall rate resulted in saving an estimated total of 47 lives.

Montana’s ‘MOST of Us Don’t Drink and Drive’ Campaign: A Social Norms Strategy to Reduce Impaired Driving Among 21-to-34-Year-Olds, NHTSA & Montana State University, (September 2005). This report presents the results of a demonstration project to test the efficacy of a high-intensity social norms media intervention to reduce the prevalence of driving after drinking among 21 to 34-year-olds living in western Montana.

Evaluation of the Austin Police Department DWI Enforcement Unit, NHTSA, (2003). The objective of this study was to evaluate the impact of the enforcement program targeting alcohol-impaired drivers in Austin, Texas. In 1998, the Austin police department modified their DWI enforcement program to address public safety and procedural problems they were experiencing.

A Study of Outstanding DWI Warrants, NHTSA, (2001). The project addressed concerns about the number of individuals arrested for DWI who failed to appear (FTA) in court for adjudication and/or sanctioning, resulting in a warrant action. The study also revealed concerns for those offenders with warrants issued for failing to complete or comply (FTC) with court-ordered sanctions. While warrants are typically issued for FTA and/or FTC, locating these absconders and defaulters has often proved unsuccessful for a variety of reasons, thus creating a significant failure of the Traffic Law System in accomplishing both the specific and general deterrence of impaired driving.

NCSC Library Resources:

Available from the NCSC Library by emailing
Ross, H. Laurence. The New Philadelphia Story: The Effects of Severe Penalties for Drunk Driving.
Washington, D.C.: AAA Foundation for Traffic Safety, 1989. (Available in the NCSC library: KF2231 R6 1989).

Beyond the Bench [videorecording]: You Can Help Reduce Juvenile DUI and Alcohol Violations.
Washington, D.C.: United States Department of Justice, 1996. (Available in the NCSC library: HE5620 D7 B48 1996).

Strategies for Success: Combating Juvenile DUI. Washington, D.C.: Office of Juvenile Justice and
Delinquency Prevention, National Highway Traffic Safety Administration, 1999. (Available in the NCSC library: HE5630 D72 S77 1999).